Nguồn Bán hàng gia tăng

  • Hoovers. (n.d.). How to Cross Sell & Up Sell | Proven Sales Techniques | Hoovers. Truy cập from http://www.hoovers.com/lc/sales-marketing-education/how-to-cross-sell-up-sell.html
  • Kearney, J. (2016, February 2). Social Spot WiFi | Turn Your Free Wifi Into a Social Marketing Machine. Truy cập from http://www.socialspotwifi.com/
  • Lazazzera, R. (2015, March 4). How to Increase Revenues With Upselling and Cross-selling. Truy cập from https://www.shopify.co.nz/blog/17579484-how-to-increase-revenue-and-improve-the-customer-experience-with-upselling-and-cross-selling
  • Low, J. (2015, May 12). Quick Tips for Upselling & Cross-Selling - Business.com. Truy cập from http://www.business.com/ecommerce/quick-tips-for-upselling-and-cross-selling/
  • Maximizer. (2015, June 24). 5 Basic Upselling Techniques - Maximizer Blog. Retrieved from http://www.maximizer.com/blog/5-basic-upselling-techniques/
  • Bohutinsky, C.H. (1990). The Sell up Potential of Airline Demand. M.S. Thesis, Massachusetts Institute of Technology, Cambridge.
  • Lazazzera, R. (2015, March 4). How to Increase Revenue and Improve the Customer Experience with Upselling and Cross-Selling. Truy cập ngày 26 tháng 3 năm 2016, from Shopify: https://www.shopify.co.nz/blog/17579484-how-to-increase-revenue-and-improve-the-customer-experience-with-upselling-and-cross-selling
  • Levine, L. (1996). "Why cross-selling and Upselling seem to be difficult to implement," Telmarketing.
  • Low, J. (2015, May 12). Super Sales Strategies: Quick Tips for Upselling And Cross-Selling. Retrieved ngày 24 tháng 3 năm 2016, from Business.com: http://www.business.com/ecommerce/quick-tips-for-upselling-and-cross-selling/
  • Paul R, P., Sheehan, M. J., & John I, C. (1997). The Journal of Business and Industrial Marketing.
  • Robert C. Blattberg, B. -D. Database Marketing: (Analysing and Managing Customers).
  • Schiffman, S. (2005). Upselling Techniques (That really work!). Adams Media.
  • Wagner, K. A. (2008). Journal of Relationship Marketing: Cross-selling.

Tài liệu tham khảo

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